Descriptive Essay - Original Writing - 973 Words

Busy. The terminal became backed with hundreds upon hundreds of ponies, each trotting towards their flight or to family members they hadn’t seen in weeks. The sight of loved ones leaving out the door brought a smile to my face as I turned my attention back to the list of flight numbers. Ours, mine and my sisters, flight was still several minutes before a pony would began to let us board. A slow long breath calmed me down from my excitement. There was lot I was leaving behind, but none of it was something I wanted to return to. My sister, Brave Day, and I used to run with a gang of criminals. We stole, lied and cheated to survive in the Badlands. By day, we raced at the track for money, by night we became petty criminals. â€Å"Even with authorities still on the search for the stallion, no pony has been able to find even a trace of the cannibal’s presence anywhere in Equestria.† My thoughts, my fears, disbursed hearing the news bulletin as it was played across the TV in the corner of the waiting room. It took a moment for me to push back the haunting memories of what we had done, but then I turned that very fear into the fuel I needed to hunt down a better future for me and my sister. My hind legs stretched out from my seat while my eyes took a look at my sister. She turned a page in her magazine, Hot Rod Outlaws, which depicted classic Corvettes on the cover. â€Å"What’re you reading, Brave?† Brave Day flipped to the cover, engulfing the magazine with a sheath of blueShow MoreRelatedDescriptive Essay - Original Writing1110 Words   |  5 PagesI don’t know how I got to where I am, but I’m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. That’s the thing, though: I don’t know how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appearRead MoreDescriptive Essay - Original Writing1102 Words   |  5 PagesIt is on days like this when we stop to think about our life. 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I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words   |  4 Pages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didn’t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words   |  5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. 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I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words   |  6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words   |  6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didn’t feel like driving since she was on the road all day and I understood so I didn’t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. â€Å"So are you going to tell me what’s going on or no† Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing1085 Words   |  5 PagesI WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. 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Bullying in the National Spotlight - 2365 Words

As a young man growing up, I have had my share of hardships and difficulties with bullies and being bullied. My personal experiences of bulling started early in middle school and continued throughout junior high and high school. Given a small frame and statue, classmates would often create pranks targeting me. The pranks didn’t the start out as f bulling; name calling started early on my school career. Names such as four eyes, studderbox, nerd, mute, Steve Urkel, were just some of the many names I endured while in school. Entering high school as a freshmen was one of the most enjoyable and traumatic times as a young man. Going into high school with a new attitude, I thought the bulling was over. By the second week of school, I found†¦show more content†¦Jonathan Martin’s frustration stemmed from one and half football seasons of bullying and taunting from some of his teammates which had gone beyond the player hazing that sometimes occurs in NFL locker rooms (2 013). Rookie hazing is seen as a rite of passage in the National Football League teams. Stuart (2013) argues that athletic hazing is about team self-governance and is a potent tool to create a team hierarchy through fear and intimidation. She also argues that athletic hazing is part of maintaining masculinity and is perceived as a rite of passage to masculinity Looking at her analysis of hazing as the physical and psychological abuse of younger team members are by those who are more senior is humiliating but dangerous (Stuart 2013). Butryn (2003) prompted that intimidation, bullying, humiliation, and sexual violence are all intertwined into an acceptable template for male masculinity behavior. Waldron and Kowalski (2009) study of collegiate athletes resulted in athletes reporting engaging in risky, hazing behaviors because of the sport and the desire to be accepted by teammates encouraged hazing. From the headlines in social media and television, Jonathan Martin bullying continued into his second season while on the Miami Dolphins team. Canfora (2013) reported that the bulling as personal and different from what the rest of the dolphins team rookie class endured. Martin was verballyShow MoreRelatedBullying Is A National Tragedy That Claims The Lives Of1575 Words   |  7 PagesBullying is a national tragedy that claims the lives of thousands of young children and teenagers every year and even though there is national spotlight on the issue, there seems to be little done about it due to the constant ability to change around the old prevention methods and the expansion of loop-holes. 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Statistics show that between the age of 5 and 7 is when bullying is very hot. In the article â€Å"Bullying at a young age† it states that â€Å"between these ages is when children are maturing and starting

Descriptions of Business Environment of Coca Cola Company

Question: Task: Describe the organisation of your choice. You must explain the nature of the organisation and its background, as well as the factors that have heled it to become successful in its sector. You will need to identify the criteria you have used for judging the organisation success.? Discuss how SWOT and PESTLE frameworks can be utilised by the organisation in its strategic decision making and how the use of these models can impact upon an organisation long term success.? Analyse the evolution of the culture of your chosen organisation in the context of the changing business environment and how organisations culture can influence its long term success.? Answer: Introduction: Business environment is the total of external and internal factors that affects the companys operations and functions like customers, employees, stakeholders, demand and supply, competitors etc. These external and internal factors are dynamic in nature, they keeps on changing which is unpredictable. Business environment is different in every country. Every business has some objectives which they need to accomplish and sustain themselves in the market. Every organization should do a study on their business environment to understand the market and the future prospects related to planning and action for the betterment of the organization and achieving the organisational objectives. The below is the detailed analysis about the company name Coca-Cola, a well-known and renowned brand of beverages across the globe. Coca-Cola started its journey in the year 1886, when Dr. John S. Pemberton who was a pharmacist wanted to create a soft drink with distinctive taste. He created a flavored syrup get the same tested at the pharmacy and it was liked by those who tested it. Dr. Pemberton and his partner Frank M. Robinson opened the company name Coca-Cola. It started with the 9 servings per day for 5 cent per glass in Atlanta but now its 1.9 billion servings per day are estimated globally. In next 2 yrs. the company was sold to various parties after it becomes the worlds number one sparkling drink(Myanmar, 2012).The distribution of Coca-Cola was expanding, the growth rate was very high and hence the company decided to make portable beverage. They installed the bottle plant for Coca-Cola. Benjamin Thomas, Joseph Whitehead and John Lupton purchased the bottling rights and made the bottling system of Coca-Cola worldwide( Houpt, 2011). With the growing needs and demand of the industry there were many challenges faced by the bottlers, the plants at that time were capable of producing 1000 bottles at a time. So the bottles decided that this drink a distinctive and standard bottle. Contour bottle was selected in 1916. The new bottle was very unique and catchy, it can recognize in the dark also and it sets the co-cola brand apart from its competitors. In 1977 the bottle got the trade mark and there are many artists who keeps on working on the logo and designing of the Coca-Cola. In 1987, the first marketing tactic was considered which distribution of coupons for the free sample was. It was an innovative tactic and after they advertised Coca-Cola in newspapers. After that many advertising campaigns took place like Many fondly remember the 1971 Hilltop Singers performing Id Like to Buy the World a Coke, or the 1979 Have a Coke and a Smile commercial featuring a young fan giving Pittsburgh Steeler, Mean Joe Greene, a refreshing bottle of CocaCola (Geuss,2010). People started relating the brand of Coca-Cola with friends, fun and good times. In 2009, the campaign name Open happiness took place globally. It gives a simple message to enjoy the small events of happiness around us. We need to halt, enjoy and get back to work. The campaign message was seen all over the place on television, radio, shops, billboards, Printed advertisement. It was also the part of various sports events and these campaigns ran for about a year through videos, tweets, pictures, bogs etc.There is a connection baton wellness and happiness and Coca-Cola is playing a big part into the same around the globe. Key Success Factors In todays competitive industry, key success factors are very important to survive. Factors like products, resources, competencies, attributes and market achievements. It is important to understand the industry background for recognizing the success factors(Mark, 2000).Because of the various external and internal factors there may be change or fluctuation in the key success factors. Some of the key success factors for Coca-Colaare as below: Strong Global Presence: Coca- cola is available worldwide;almost every nook and corner of the world and it is because of the easy portability and less risk of getting spoiled. It is sold in markets, restaurants, stores through bottles as well as vending machines(Georgia, 2012).The presence of Coca-Cola is in 200 countries and it is due to the marketing strategies and global expansion policies. It is the leading drink of 20th century. Licensed Bottles: This is one of the major success factors of coke. They produce mixture and give it to their licensed bottles and they further produce the final product by adding sugar and filtered water. These bottles have access to the local territory and they sell it further in the market and to local vending machines. This gives them the more geographical area for serving the product. Fixed assets utilization: Coca-Cola operates on the global scale and still has local approach with the help of bottling system. These firms allow them to run business in local market with licensedtrademark. Since the ultimate revenue goes to the bottlers and hence they generate it majorly through selling the concentrate to the bottlers (Benson, 2004). Differentiation and advertising: Coca-Cola is major player in advertising and they believe in differentiating their product rather than focusing on pricing. In 2000, the coke has spent $1.3 billion dollars on advertising. They always have theme attached to their advertising campaigns and have associated with worldwide sports event like cricket, football(Harford, 2007).Their focus is to appeal the masses in segments. They keep their product different from their competitors by always giving it a different tag line or variety of flavors available in market as per the preference, need and geography. Cherished and recognized brand name: Coca-Colahas established a brand name worldwide. Everyone what Coca-Cola is, everyone has tasted it, they have their loyal customers now and hence it has given them a success factor. The other products like minute maid, Fanta of Coca-Cola brand are highly profited because of the brand name associated with them. Distribution and retail network: In this era of competition, if the product is available at the doorstep of the consumer it means it is not working. Coca- cola has a very strong chain of distribution and retail network. They provide 15-20 % margins to the retailors which are enough for them to keep the Coca-Cola products with them (Mark, 2000). Product Innovation: Coca-Cola cheery, Coca-Cola Zero, Coca-Cola vanilla are the different variations of the main product. The company keeps on experimenting and giving variety to its consumers. The reason is to always give consumers better taste and surprise according to their needs and preferences. This keeps their market open and does not bring fatigue in customers. Big Product Line: Diet Coke, Coca-Cola cheery, Coca-Cola Zero, Coca-Cola vanilla, coffee, lemon is all the variety of coke available in the market. So there are various products launched under one product line. Different countries offer different product line (Katie, 2011). The success criteria for any organization are very important. The purpose of nay business is to be successful in the market, beat the competition and achieve organisational objective. There may be different views for judging the organisational success like time, quality, cost or growth but according to experts, for Coca-Cola it is their approach towards their customers(Brett, 2011).They have been into the market from part 125 yrs. and that only because they have loyal customers and they are able to provide the quality product to them. They have always been innovating their products bringing something new for their consumers as per their taste and geographies, they have been able to associate themselves with various worldwide events and providing happiness to the viewers of the events, because of their larger consumers they have a big and strong distribution network and they are globally present. 1.9 billion Servings per day proves it that its only the customer focus they have when it come to their success factor SWOT Analysis for Coca- Cola Strengths: Coca-Cola is multinational company with its presence in more than 200 countries. They have almost the biggest number of customer base and the largest selling beverage company. They have breadth of product line according to geographical presence and preference. The product can be consumed by anyone of any age and they are existing in some counties where they have no competitors. Also theyproduce their bottles themselves. (David, 2011). Weaknesses: The major weakness of Coca-Cola is that they are significantly focused only on carbonated drink and they have not diversified their products. They are also in debts due to unreasonable acquisitions. Also some of their brands are not doing well in the market and they have been spending a lot of revenue on them. Opportunities: There are many opportunities for Coca-Cola to grow like increase in the consumption of bottled water, growing consumption of beverages especially in BRIC, more demand of healthy beverages, they can also acquire some new and small beverage company and can grow. Threats: There is a huge competition in the industry; there are similar products available in the market. A small is mistake will not be affordable by the company like internal conflicts like late salary payments, employee conflicts, bad team work etc. which can lead to late delivery and bad reputation of the organization (May, 2006). Swot analysis provides a clear picture to the organization about their current situation and help in developing the plan of action. It has provided Coca-Cola about the strengths they are carrying and the weaknessthey have along with future opportunities and threats. This has given picture to Coca-Cola for its survival strategy and future action plan. In order to achieve the profit above market average, the Coca-Cola should apply their business model, network and core competencies. PESTEL Analysis A pestle analysis is one the method to analyses the external factors that affects the business. This can be used with other methods to analyses the internal factors. This is used to create the strategic plan for the business and the upcoming opportunity for the business. Pestle stands for political, economic, social, technological, environmental and legal factors (Tucker, 2009). PESTEL analysis for Coca-Cola Political: Political factors like tax policies, trade restrictions, tariffs, employment laws, environmental regulations, political stability, corrupt government, underdeveloped economy affects the company. It has affected Coca-Cola also in several ways. Hence these factors should be considered always because they vary from country to country and Coca-Cola has to consider new policy and government laws for every new country where they open their business (Stafford, 2012). Economic: There may be countries which are poor or underdeveloped or may be in a developing stage. This affects the pricing of the Coca-Cola product. People may be poor and due to credit crunch they may like to invest their money in more important items like food, accommodation, clothing etc. that affects the companys business (Will, 2007). Social: Social issues are like age, heath factors of a particular place, where maximum number of people are of higher age and taking beverages is not good for their health that affects the company business. Technological: Technology plays a very important role these days, the countries which have better technology there are facilities for better packaging systems, automation process, more RD activities and growing economy. Hence in such a case the Coca-Cola has to take advantage and can grow their operations there. People are more advance in such country they require innovation and change from time to time as well as they are more informed about the product and service they are using. Hence, the company needs to be more careful, honest and advance in such a place (Julian, 2012). Environmental: Environment factors like hot and cold climate, there are places which are very cold throughout the year their people would prefer a warm beverage over the cold one. There are places which are hot in climate and their consumption of water and cold beverages are more. Hence, Coca-Cola sale strategies should keep such factor in mind (Murden, 2005). Legal: Legal factors are particularly related to the tax and legal laws of the country. There may be high tax in some countries and in some countries there may be no tax on the food and drink items. In some counties Coca-Cola is paying high tax but generating less revenue. In such cases the company strategies for pricing differs and it particular affects the decisionmaking for Coca-Cola. Various Micro and Macro environment factors can be analyzed by using SWOT and PESTLE framework for Coca-Cola. It affects the decision making, helps in facing and fighting the competition and also ascertaining the future of the company by defining the threats. It is not confirmed to the profit making rather they are wonderful tool for strategizing the planning and action for Coca-Cola. (Kripalani and Mark, 2003). Culture Every organization has it unique characteristics and personality, like any person. These unique characteristics makes an organization culture.Organisation culture affects the Behaviour of the people working together to achieve companys objectives. It is a kind of invisible force. Organisational culture is process of shared values, assumptions, beliefsetc. that affects the behavior of the people working with that organization. It affects how they act, dress and perform their tasks. It is kind of boundary and guideline that makes a unique culture(Barbara and David, 2007).Every organization has some unique characteristics on the basis of which the culture is formed. Innovation is one characteristic, the employees takes high risk and brings something new in the organization if organization believes in innovation, otherwise the employees do their work in the same manner always. The organization which gives more emphasis to attention to detail are likely to see better results rather than t hose who gives less importance to attention to detail. There are organization which are more outcome oriented , they does no emphasis on the process of work they only requires the results. There are organization which provide fair treatment to their employees in terms of salary, treatment etc. and give them dignity and respect. There employees are more likely to stay with the organization and have low attrition rate. Teamwork is another important aspect for any company, where there is more emphasis on team work , people are likely to have better relationships with their managers, subordinates and peers (Orozco, 2006). The above characteristics define an organisational culture. The more positive organization culture is likely to have more success rate and satisfaction within the employees. Coca-Cola culture is defined by the seven values they follow which are passion, leadership, integrity, diversity, collaboration, accountability and quality. They believe in creating valued culture and making a difference. With the change in the business environment the culture of Coca-Cola has also changed. They believe in two assets that is their people and their brand. They are dealing with worldwide diverse staff members, ideas and talents. They are able to embrace the diverse world and creating sustainability (Jessica, 2011). They have programs which retain and attract the diverse talent. They believe in respecting humans and giving them a better workplace as part of their culture and sustaining business. Coca-Cola is also providing a safe and healthy work environment. Every individual is important to them and they have a right for workplace safety (Hamowy, 2007).Business partners and suppliers are core for their business success, so they are following supplier guideline principl es that gives importance to responsible workplace practices and policies and applicable to the local labor laws, technology, environment and regulations. Theyalso practice Anti-bribery law for protecting companys reputation. There are more than 70000 associates who are making the Coca-Cola system. They believe in environment where everyones talent and ideas are encouraged. They have open flow of communication where staff member can discuss the issues, share ideas, information, share success and information, increase awareness. Various development programs are there in which the people can learn and grow their skills, they are also offering the best competitive packages as per the industry standards. High performers are rewarded and recognized(Boville, 2004). Hence, with the changing business environment Coca-Cola is working hardtop give fair treatment to their workers, manage the diversity programs on regular basis and developing enhanced understanding with suppliers, stakeholders, colleagues and customers (D'Amato, Fasoli, Kravchuk, Righetti,2011).This is a long term strategy which gives rise to the long term success of the company. If the company is rigid and not ready to change with the changing environment , they may not be able to sustain in long run. But with the company like Coca-Cola which is globally present , have to deal with the cultural issues on daily basis and they are imbibing the new practices and changes. Theyre understanding the external and internal factors that are responsible for the growth of their organization and leading towards success at the marketplace (Esterl, 2011). References In June 2012, Coca-Cola announced its intentions to begin distributing inMyanmar.Stafford, Leon (September 9, 2012)."Coca-Cola to spend $30 billion to grow globally".The Atlanta Journal-Constitution. RetrievedJanuary 24,2013. Houpt, Simon (October 4, 2011)."Apple cracks Interbrands best global brands top 10 list".Globe and Mail(Toronto). Geuss, Megan (October 2010). "First Coupon Ever".Wired18(11): 104. Richard Gardiner, The Civil War Origin of Coca-Cola in Columbus, Georgia,Muscogiana: Journal of the Muscogee Genealogical Society(Spring 2012), Vol. 23: 2124. Mark Pendergrast (March 16, 2000).For God, Country and Coca-Cola. Basic Books. p.25. Benson, Drew (2004-04-19)."Coca kick in drinks spurs export fears".The Washington Times(The Washington Times, LLC).Coke dropped cocaine from its recipe around 1900, but the secret formula still calls for a cocaine-free coca extract produced at a Stepan Co. factory in Maywood, New Jersey. Harford, Tim (May 11, 2007)."The Mystery of the 5-Cent Coca-Cola: Why it's so hard for companies to raise prices".Slate.Archivedfrom the original on July 10, 2007. Mark Pendergrast (March 16, 2000).For God, Country and Coca-Cola. Basic Books. p.32. Katie Rogers,"'This American Life' bursts Coca-Cola's bubble: What's in that original recipe, anyway?,"Washington PostBlogPost, February 15, 2011, retrieved February 16, 2011. Brett Michael Dykes,"Did NPRs This American Life discover Cokes secret formula?,"The Lookout,Yahoo!News,February15,2011. David W. Freeman,"'This American Life' Reveals Coca-Cola's Secret Recipe (Full Ingredient List),"CBSNews Healthwatch blogs, February 15, 2011. May, Clifford D."How Coca-Cola Obtains Its Coca",The New York Times, July 1, 2006. Retrieved December 4, 2007. Stafford, Leon (September 9, 2012)."Coca-Cola to spend $30 billion to grow globally".The Atlanta Journal-Constitution. RetrievedJanuary 24,2013. Will Weissert (May 15, 2007)."Cuba stocks US brands despite embargo".USA Today. Associated Press. RetrievedAugust 11,2013. Julian Ryall (August 31, 2012)."Coca-Cola denies 'cracking' North Korea".The Telegraph(London). RetrievedAugust 11,2013. Murden, Terry (January 30, 2005).Coke adds life to health drinks sector.Scotland on Sunday. Retrieved February 14, 2006. Kripalani, Manjeet and Mark L. Clifford (February 10, 2003)"Finally, Coke Gets It Right in India".BusinessWeek. Retrieved August 9, 2006. Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 . Retrieved June 10, 2005.Archived10 July 2007 atWebCite. Orozco, Cynthia E.Quintanilla Perez, Selena.The Handbook of Texas online. Retrieved on June 5, 2006. Jessica Burke (September 26, 2011)."Sharing your Coke: marketing genius or just entirely weird? | Food Magazine". Foodmag.com.au. RetrievedFebruary 23,2013. Hamowy, Ronald (2007).Government and public health in America(illustrated ed.). Edward Elgar Publishing. pp.140141.Nikki Sandison (November 16, 2007)."Coca-Cola revives popular 'holidays are coming' ad".Brand Republic. Boville Luca de Tena, Beln (2004).The Cocaine War: In Context: Drugs and Politics. Algora Publishing. pp.6162.ISBN978-0-87586-294-1. Tucker, Sundeep (March 18, 2009)."China blocks Coca-Cola bid for Huiyuan".Financial Times(Hong Kong). RetrievedMarch 18,2009. Esterl, Mike (December 1, 2011)."A Frosty Reception for Coca-Cola's White Christmas Cans".The Wall Street Journal. D'Amato, Alfonsina; Fasoli, Elisa; Kravchuk, Alexander V.; Righetti, Pier Giorgio (2011-04-01)."Going Nuts for Nuts? The Trace Proteome of a Cola Drink, as Detected via Combinatorial Peptide Ligand Libraries".Journal of Proteome Research(American Chemical Society)10(5): 26842686.

Your favorite theorist an Example of the Topic Literature Essays by

Your favorite theorist Neil J. Salkind is my favorite theorist. He has written a series of books including an introduction to Theories of Human Development. Neil Salkind having taught at the University of Kansas for about 30 years in the psychology department has a diversified form of knowledge on human development. He is an active member in the society for research in Child Development. In this book he examines the development process by looking into a number of changes that happen as a result of interactions between the environmental and biological factors. He explains why the behavior of adults is more different from that of infants and why one stage of development follows the next and how it happens. The question of whether the changes that occur in life are predictable and smooth or abrupt is also discussed. From this examination one is able to understand what really happens from infancy through adulthood. This book gives a detailed view of the primary theoretical models of human development from behavioral, biological, cognitive developmental perspectives and psychoanalytic. This comes in line a brief overview of the background to each of the approaches. This book also provides an application of these theories to a varied number of human development aspects which include sociobiology, individual differences, early intervention, and adolescence. Need essay sample on "Your favorite theorist" topic? We will write a custom essay sample specifically for you Proceed The features in this book are also a thing to commend about. The writer gives a closing chapter that is integrative and one that compares a given number of theories in the book by use of Murray Sideman's six criteria model for assessing a theory. It is in this book that a classical approach to the understanding of human behavior through lifespan is explained. Each chapter of this book begins with opening remarks or quotes, key terms and further readings to enhance further readings. This book wows me because the theories are well presented and can be easily comprehended. The theories in the book can also be applied widely in various fields like nursing, law and general sociology. The diverse nature of human development requires information on learning theories that help in the formation of human development. In this book, the social cognitive theory defines learning as a dynamic interaction between the person, behavior and environment. It is in this book that the social learning theory, otherwise known as the cognitive theory, is proposed for the theory of human resource development. This theory of social learning is exhaustive in explaining behavior and learning. References Boyd, D. & Bee, H. (2006). Lifespan Development (4th Ed.). New York: NY. Allyn and Bacon. Berk, L. (2004). Development through the Lifespan (3rd Ed.). New York: Allyn and Bacon. Crane, William. (2005) Theories of Development: Concepts & Application (5th Ed.) Prentice-Hall Neil J.S., (2004) An introduction to theories of human development. New York: Sage. http://psychclassics.yorku.ca/topic.htm http://www.muskingum.edu/~psycweb/history.htm